You just launched your new website! Great! Either you heard from a colleague, saw an advertisement, or noticed what your competition was doing and decided to get your very own business website. You shopped around. You went over every detail offered by web development companies. You spent time pouring through countless services sections and design previews, and had quite a few consultations, trying to get the most for your hard-earned dollar. You then found a web development company and entrusted them with your vision. For you, it isn’t just a website, but the online home for your dreams and future. They took care of the technical stuff, and they gave you the keys to the online kingdom.
But now what?
You love the look and feel of your website. It really is an accurate representation of who you are and what your business is. It has descriptive sections that explain down to the last detail what you offer to consumers. It’s professional, modern, clean, and user-friendly–not so simple that someone familiar with technology would be put off, but still effortless and straightforward enough that even your not-so-tech-savvy regulars can interact with it. It even came with a custom logo. You decided to revamp your old business logo to something more modern, and you couldn’t be happier with your new and improved brand image.
But now what?
Your new website has all the bells and whistles. Online ordering, secure payment functionality, and linked directly to your business account. You accept every credit card known to man, PayPal, even Crypto-currency. You have an interactive 3D tour of your business for potential customers to see what all your hard work has amounted to. To top it off, you now have a seamless means for customers to contact you directly from the website.
But now what?
This is a story we at ADT Web Design are all too familiar with. A customer finds a web development company, gets their website designed and loves it. The only problem is that with most web development companies, this is where the story ends.
Now that you have this amazing website where the development company takes care of all the ongoing technical stuff, you should be able to sit back and watch the Bitcoin roll in, right? The problem is this: you run your business, one that does not develop websites nor maintain, manage, or market websites. Somebody should have asked you:
So, you got a website, now what?
Your business is your baby. It is your creation and your passion. It is what consumes you, drives you, and gives you life. You nurture it and give much of yourself in the hopes that it will grow and become strong. This is how we feel about our customers’ websites. We care about the growth of your business just as much as you do, and it shows in our dedication to your success.
We are writing a series of articles that will help you to answer the "Now What".
Look for our next article.